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Our experts took their time developing what has since been recognized as one of the best fly rod values in the sport. Each model was thoroughly field-tested and proven river-worthy by the toughest bunch of guides and professionals in the American west before we allowed The Fly Shop® logo to be printed on the beautifully finished blanks. Since then, we've added subtle improvements each season without changing model names, while simultaneously reducing, instead of increasing, our prices each year. A novel concept.